Did you know that 50 percent paid visitors are more likely to purchase something than organic visitors?
Often your Search Engine Optimization (SEO) strategies won’t pan out the way you hope for. So when you need quicker and better outcome, Pay-Per-Click (PPC) is your best avenue. Of course, this is one of many scenarios.
At large, when planning your search engine marketing, PPC plays a major role. Driving you paid traffic, if pushed the buttons well, it almost always converts better.
Unsurprisingly, with 77 percent of the global search engine market share, when it comes to PPC program, few can look beyond Google’s Adwords.
Why is Google AdWords the Best?
For every dollar a business spends on Adwords, they get $2 in return. There are countless such numbers that successfully forties the dominance and deliverability of Adwords and why exactly should it be an integral part of your digital marketing strategy. In a nutshell, Google Adwords:
- Generates highly targeted traffic
- Helps in lead generation
- Converts prospects into customers
- The result is fast, transparent and easily measurable
- You pay only when you reap
Again, among few other factors, these outcomes are largely possible if the ad campaigns are planned and executed the right way.
How to Promote Business using Google AdWords?
There’s no “golden rule” as to how you should be using Google Adwords. First, it depends on your individual needs and the urgency. Maybe you want more sales in next few days, or maybe you’re promoting your brand with the long-term vision of your mind.
Broadly put, there are four steps to create your winning Adwords campaign:
Step 1: Keywords Research
No search engine campaign is ever complete without a thorough keywords research. The good thing here is Google offers quite a powerful tool, Keyword Planner, to make the right call. So dive into the tool and find the most relevant, less-competitive, targetted and high search volume long-tail keywords.
Step 2: Create Adwords Campaign
Create a new campaign on Adwords. Leverage the available features there (there are many!!!). Customize the settings, use keywords properly and then set your bid and budget. If things look any confusing, take the time to understand the Adwords structures campaign, Ad groups and more- because you’re paying here, so you don’t want to make any wrong mistakes.
Step 3: Optimize Landing Page
How well your PPC campaigns drive desired customer action really depends on how well you have optimized your landing page. Make sure it has a clean and appealing design, and that it loads fast. On the content-end, ensure the copy is well-written and is engaging to deliver and convince readers empathetically.
Step 4: Execute, Analyze and Improve
Your PPC campaigns won’t be perfect the first time or following. While you might be getting a decent return, it isn’t necessarily optimum. So after the execution part comes the most important but underrated step- analyzing. You must analyze how the campaigns are running and resulted, and then make the necessary changes accordingly. Maybe the result on SERP got click-throughs but the landing page failed to convert, or maybe no one even clicked on the paid result- find out the problems and loopholes and fix them quickly.
There are plenty more ends that you must pay heed to. These are, however, 4 broad steps that you should divide your attention among. Also, you will be glad to know that you can import Google Adwords campaign into Bing Ads.
How to create a profitable Adwords campaign- Using right tools and features
96 percent of Google’s revenue comes from advertisement. So you can bet the company goes all the way, delivering some very powerful tools and features to the advertisers to make their investment well worth it.
AdWords is rich from every angle.Period. In fact, packing so many features and sub-tools, it can easily confuse new users. To help you optimally use it for with less confusion and more precision, here are 5 powerful features you should look forward to:
Manager Account: Maybe yours is a big organization or agency that handles multiple AdWords account. In this case, AdWords Manager Account can be quite helpful, saving you all the hassle and manual work. Basically put, it’s an “umbrella account” where you can link all your other AdWords account to handle them – alone or with a team – from a centralized platform.
Keyword Planner: Already mentioned, AdWords Keyword Planner is one of the most powerful keywords research tool with a plethora of features. It generates keyword ideas, showing their traffic volume and competition level.
Google Optimize: A relatively new addition to its wings, as the name gives away, Google Optimize helps you optimize your landing page, significantly increasing the chances of better sales. With it, create better pages and contents, try different combinations of AdWords campaigns- all without the need of coding.
Auction Insight Tools: This one tool helps you understand your competitors’ strategy and beat them at their own game. It lets you see how much other companies are bidding for the keywords you have selected. You can keep an eye on the auction, see what competitors are doing and then move ahead accordingly.
AdWords Editor: The name gives away, Google AdWords Editor is where you edit your campaigns. Now instead of PC save your edits on cloud much quickly, deal all your edits in bulk, download them across several accounts. It’s perfect if you’re a big organization and have multiple handles.
Of course, there’s plenty more to Google AdWords. There exist many other features that assure your efforts yield high-flying outcome, drive more website traffic and take your business to the next level.
But again, implementing these things are easier said than done. There’s a lot more you need answers to. Before moving forward, be clear of every aspect to make sure you get optimum ROI. Know…
1) How to determine your AdWords budget?
2) What are the types of keywords matches?
3) How to smartly out-bid the competition?
4) What is the right CTR for you?
5) What’s the most significant KPI to look at?
6) How to conduct split testing?
7) Should you hire Google certified professionals for these PPC campaigns?
Unlike other beginners, don’t rush and make hasty decisions. Google AdWords is a great avenue to give your brand the needed flight of success. But that is true only when you’re strategic and analytical with your approach. You must understand how things work, why they work and when they work when trying to execute your ideas into distinct reality.